Privacy Policy

Meow Mi Laundry Express ("we", "us", or "our") operates as Laundry Express. We run the customer website at https://www.meowmi-laundry.shop and laundry services at our stores in Lapu-Lapu, Cebu, Philippines.

Our current locations are Meow Mi Laundry Express (open) at Block 1, unit 1, Anami Homes Mactan, Anami shophouse, Basak-Sudtunggan Rd, Basak, Lapu-Lapu, 6015 Cebu; Meow Meow Laundry Express (coming soon) at Door E-2, Ground Floor, EPJ BUILDING, Basak-Marigondon Rd, Basak, Lapu-Lapu, 6016 Cebu. One customer program applies across these locations.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you register for a customer account, use our customer portal, or receive laundry services from us.

We are the personal information controller for customer data described in this policy.

Account and profile information: mobile number (required), first name, last name, optional middle name, optional birthdate, and optional address.

Store preference: your nearest or home store, chosen at registration or updated in the customer portal.

Referral information: optional referrer mobile number and referral relationships used for our loyalty and referral programs.

Transaction information: order history, the store that fulfilled each order, services purchased, amounts, payment method labels (such as cash, GCash, Maya, card, or other), and payment status recorded by our staff at the counter.

Loyalty and rewards data: points earned, reward credits, referral cycles, and redemption history.

Authentication data: one-time passwords (OTPs) sent to your mobile number. OTPs are hashed before storage and expire after a short period.

Session and security data: login session records, IP address, and device or browser information (User-Agent) collected when you sign in.

Communications logs: records of transactional SMS messages and optional Web Push notifications sent for your account, including message type and delivery status.

We do not collect payment card numbers or process online payments through GCash, Maya, or card networks. Payment is made in person at the store that fulfills the order (either Laundry Express location).

We do not use GPS or collect precise location data from your device.

To create and manage your customer account and verify your identity via SMS OTP.

To provide laundry services, record orders (including which store fulfills each order), and manage order status.

To remember your home store so we can send the matching Google review link and default your portal pickup store.

To operate our loyalty and referral programs as one program across locations, including awarding points and reward credits.

To send transactional SMS notifications such as OTP codes, order confirmations, pickup-ready alerts, and reward notifications (when enabled in store settings).

To send optional Web Push notifications for order updates (confirmed and ready for pickup) when you enable them in the customer portal on a supported device.

To prevent fraud, abuse, and duplicate registrations.

To generate business reports for store management (customer names and mobile numbers may appear in exports accessible to authorized staff).

To maintain system security, including login rate limiting and session management.

We process your personal information under the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) based on:

Your consent, given when you register and accept our Terms and Conditions and this Privacy Policy.

Our legitimate interest in operating our laundry business, including loyalty programs, order fulfillment, and fraud prevention.

Compliance with applicable legal obligations.

We use SMS to send OTP codes for registration and login, and transactional messages about your orders and rewards.

SMS messages are delivered through our SMS provider (UniSMS). Message content and recipient numbers may be logged for delivery tracking and troubleshooting.

If you enable order-update notifications in the customer portal, we may also send Web Push alerts to that device when your order is confirmed or ready for pickup. You can disable them anytime from Profile. SMS continues to send regardless of Web Push.

We do not send marketing or promotional emails to customers. Email is used only for staff password reset within our internal systems.

When you sign in, we set essential httpOnly cookies (mm_access and mm_refresh) to keep you logged in securely. These cookies are required for authentication and are not used for advertising.

Our Progressive Web App (PWA) may cache site assets locally through a service worker to improve performance. This does not track your browsing behavior across other websites.

We do not use third-party advertising or analytics trackers such as Google Analytics.

We share limited data with service providers who help us operate our systems:

UniSMS — SMS delivery for OTP and transactional messages.

Resend — email delivery for staff password reset only (not customer email marketing).

Hosting providers — our website and API are hosted on secure infrastructure (e.g. Vercel for the web app and a VPS for the API).

Google Fonts — fonts may be loaded from Google when you visit our website.

Google Drive (optional) — encrypted database backups may be stored if configured by the store owner.

These providers process data only as needed to perform their services and are bound by their own privacy practices.

We retain your account and transaction data for as long as your account is active and as needed for business, accounting, and legal purposes.

OTP codes are hashed and expire automatically. Used OTP records are retained only as long as needed for security auditing.

We use technical measures including password hashing for staff accounts, hashed OTP storage, secure httpOnly session cookies, and encrypted database backups where configured.

No method of transmission or storage is completely secure. We work to protect your data but cannot guarantee absolute security.

Under the Data Privacy Act, you may have the right to access, correct, or request deletion of your personal information, subject to legal and business record-keeping requirements.

You may view much of your profile information in the customer portal, including changing your home store. To update your name, address, or other details, please visit either store counter or contact us.

To exercise your privacy rights or submit a concern, email us at privacy@meowmi-laundry.shop.

You may also lodge a complaint with the National Privacy Commission of the Philippines if you believe your rights have been violated.

Our services are not directed at children under 18 without parental or guardian involvement. If you believe we have collected information from a child without appropriate consent, please contact us and we will take steps to delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date and version number shown at the top of this page.

Continued use of our services after an update may constitute acceptance of the revised policy, as described in our Terms and Conditions.

For privacy questions or requests, contact Meow Mi Laundry Express, operating as Laundry Express:

Email: privacy@meowmi-laundry.shop

Address: Lapu-Lapu, Cebu, Philippines

Locations: Meow Mi Laundry Express (open) at Block 1, unit 1, Anami Homes Mactan, Anami shophouse, Basak-Sudtunggan Rd, Basak, Lapu-Lapu, 6015 Cebu; Meow Meow Laundry Express (coming soon) at Door E-2, Ground Floor, EPJ BUILDING, Basak-Marigondon Rd, Basak, Lapu-Lapu, 6016 Cebu.

Website: https://www.meowmi-laundry.shop